go to the content go to the menu
  • CREATING THE BEST CONTENTS FOR ITS READERS

    The Book Company makes the impossible possible We design a future just for you

    The company’s progress continued in 2011, when it launched Beautypl, Korea’s first ever beauty magazine combining web and social media. In 2012, it began publishing GEEK, a style magazine for men, as well as Avenuel, an MVG magazine for Lotte Department Store, and acquired Jubu Saenghwal, a magazine with a strong readership base among women in their 30s and 40s. THE BOOK COMPANY has now become one of the top three magazine companies in Korea.

    THE BOOK COMPANY launched its advertising agency REDSHOES in 2008 and <TreVision> in 2010, a digital signage platform targeted at the premium top 5% in the market. In order to commit itself to providing high-quality publication and content, THE BOOK COMPANY’s portfolio expanded to include <MOTHER.CO> (an online shopping mall launched in 2015) and a digital marketing company <THE BOOK DIGITAL>. THE BOOK COMPANY is ensuring its image as a premier media company, currently operating 8 provocative magazines, 5 sites, 12 authoritative CP magazines, an advertising agency, online shopping mall, and a digital marketing company.

  • The leader analyzing the trends in advance

    A licensed French fashion magazine with an acute aesthetic sensibility, enjoyed and shared by women in 35 countries around the globe

    company’s joint venture partnership in 2007 with MCA, a prominent French magazine company, and the decision to publish the leading French fashion magazine Marie Claire and the lifestyle magazine Maison.

  • PERFORMANCE MARKETING - THE BOOK DIGITAL

    The Book Digital provides online and offline integrated marketing services ranging from digital platform setup to viral and social network marketing

    It presents digital marketing strategies and directions that optimally combine online and offline magazine contents, and a digital platform setup and marketing techniques.

    It utilizes the ideal channel and media to maximize marketing results on the digital platform according to campaign objectives and budget.

    It reflects rapidly changing digital trends and reinforces the image of a mobile-centered digital brand.

  • CURATION COMMERCE - MOTHER.CO

    Mother-like online curated store Online select shop offering both beautiful and practical items

    What does a mother-like shopping mall look like?
    It might provide meticulously selected goods that are not just beautiful or just practical. MOTHER.CO is a curated online store that sells only one strictly elected item per day. As an online shopping mall run by the magazine company, it is also a setting where full interaction with customers is possible.

    MOTHER.CO offers a monthly customer survey and a bi-weekly opportunity for customers to vote on the selection of goods.
    MOTHER.CO functions as both an online market and a magazine website to open a new chapter of “contents-commerce.”

  • synergizing Magazines with the digital signage platform

    Enjoy the experience of viewing outstanding magazine visuals and contents. Hot media converts advertisements into magazine contents

    The company’s progress continued in 2011, when it launched Beautypl, Korea’s first ever beauty magazine combining web and social media. In 2012, it began publishing GEEK, a style magazine for men, as well as Avenuel, an MVG magazine for Lotte Department Store, and acquired Jubu Saenghwal, a magazine with a strong readership base among women in their 30s and 40s. THE BOOK COMPANY has now become one of the top three magazine companies in Korea.

    THE BOOK COMPANY launched its advertising agency REDSHOES in 2008 and <TreVision> in 2010, a digital signage platform targeted at the premium top 5% in the market. In order to commit itself to providing high-quality publication and content, THE BOOK COMPANY’s portfolio expanded to include <MOTHER.CO> (an online shopping mall launched in 2015) and a digital marketing company <THE BOOK DIGITAL>. THE BOOK COMPANY is ensuring its image as a premier media company, currently operating 8 provocative magazines, 5 sites, 12 authoritative CP magazines, an advertising agency, online shopping mall, and a digital marketing company.

The company’s progress continued in 2011, when it launched Beautypl, Korea’s first ever beauty magazine combining web and social media. In 2012, it began publishing GEEK, a style magazine for men, as well as Avenuel, an MVG magazine for Lotte Department Store, and acquired Jubu Saenghwal, a magazine with a strong readership base among women in their 30s and 40s. THE BOOK COMPANY has now become one of the top three magazine companies in Korea.

THE BOOK COMPANY launched its advertising agency REDSHOES in 2008 and <TreVision> in 2010, a digital signage platform targeted at the premium top 5% in the market. In order to commit itself to providing high-quality publication and content, THE BOOK COMPANY’s portfolio expanded to include <MOTHER.CO> (an online shopping mall launched in 2015) and a digital marketing company <THE BOOK DIGITAL>. THE BOOK COMPANY is ensuring its image as a premier media company, currently operating 8 provocative magazines, 5 sites, 12 authoritative CP magazines, an advertising agency, online shopping mall, and a digital marketing company.

ORGANIZATION

COMPANY INFORMATION

Launch Date
The company established in 2004, made a joint venture with French magazine MCA
Business
Magazine launched, built the platform based on magazine contents, advertising agency,
digital marketing company, and expanded e-commerce business.